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Couture Rental

Need an Armani gown in a hurry? Dress in Rockridge will rent you the threads, and even take care of the dry cleaning.


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Courtesy of Dress

You might not need to max out your credit card to be the belle of the ball, thanks to Dress, a new boutique with a twist: designer dresses for rent.

The Rockridge shop is packed with dresses by Carolina Herrera, Robert Rodriguez, Tadashi, Monique Lhuillier, and Tracy Reese, as well as designer handbags and jewelry. Three-day rental fees generally range from $50 to $300, and dry-cleaning is included.

“We’re a tux service for women,” says owner JaiHonna German, showing off a $2,700 Armani dress that she rents for $250. “We all know you can never be seen in the same thing twice, and in these economic times, who wants to pay for a gown you’re never going to wear again?”

 
Dress, 5332 College Ave., Ste. 101, Oakland, (510) 428-2208, dress-sf.com.
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