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Couture Rental

Need an Armani gown in a hurry? Dress in Rockridge will rent you the threads, and even take care of the dry cleaning.


Courtesy of Dress

You might not need to max out your credit card to be the belle of the ball, thanks to Dress, a new boutique with a twist: designer dresses for rent.

The Rockridge shop is packed with dresses by Carolina Herrera, Robert Rodriguez, Tadashi, Monique Lhuillier, and Tracy Reese, as well as designer handbags and jewelry. Three-day rental fees generally range from $50 to $300, and dry-cleaning is included.

“We’re a tux service for women,” says owner JaiHonna German, showing off a $2,700 Armani dress that she rents for $250. “We all know you can never be seen in the same thing twice, and in these economic times, who wants to pay for a gown you’re never going to wear again?”

Dress, 5332 College Ave., Ste. 101, Oakland, (510) 428-2208, dress-sf.com.

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