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Bridal Beauties

East Bay bridal boutiques weigh in on the current fashions.


Dana ToddThese days, anything goes with bridal, and hit shows such as Say Yes to the Dress bring the latest looks straight into our living rooms. Some fads, such as soft rose petal hues, are fun; others, such as the bridal romper, we would like to forget. Got a blushing bride among your family and friends? These East Bay shops will help you navigate what’s trending now.




1. J’aime Bridal

Favorite trend: Step aside, ivory and white: Blush-colored hues are in.
Dress to check out: The Jordan dress by Allure, $1,400, with a full, textured bottom.
Courtesy of Kinsley JamesWear it with: A taffeta belt with a jeweled center, complimentary with the dress.
Bonus: Gorgeous pictures of the store’s brides and their grooms grace the walls. From beach to desert weddings, these romantic portraits add a little something to the shopping experience.

719 Main St., Pleasanton, (925) 846-8459, jaimebridal.com.

2. Kinsley James

Favorite trend: Off-the-shoulder sleeves offer something different and sexy.
Dress to check out: Clara dress by Sareh Nouri, $3,400. This lacey stunner offers a sleeve but is kept just sexy enough with a streamlined fit and bare neckline.
Wear it with: A classic piece, such as a satin-trim flounce veil, $242.
Bonus: Stop in nearly every weekend for a trunk or fashion show, or both.

1623 Mt. Diablo Blvd., Walnut Creek, (925) 330-9228, kinsleyjames.com.

Courtesy of La Soie Bridal

3. La Soie Bridal

Favorite trend: Intricate and barely there backs add drama to a bride’s look.
Dress to check out: Elizabeth dress by Badgley Mischka, price upon request. Minimalistic touches, such as a slight mermaid fit and jeweled cap sleeves, balance out the sheer back that is sure to be a showstopper.
Wear it with: A colored Badgley Mischka shoe, coming soon to the boutique.
Bonus: La Soie will make custom petticoats—even in colors—for added effect.

1413 Cypress St., Walnut Creek, (925) 933-9988, lasoiebridal.com.

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