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Pinning Isn’t Always Winning

Pinterest fail secrets.


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Courtesy of Jenna Andersen

When Jenna Andersen realized how often her Pinterest projects weren’t turning out like the pictures she saw online, she decided to create a site for others to join in on the hilarity of it. Diablo chatted with the Fremont resident about the flops she now encounters as moderator of Pinterest Fail.

Q: Why do so many Pinterest projects fail?
A: Many people don’t read the instructions all the way through before they start—then they miss something valuable and have to substitute. Other times, it’s a user’s skill set: Just because you have step-by-step instructions, doesn’t mean that you should attempt a three-tiered, fondant-decorated cake if you’ve never baked anything before. And some are just bad pins.

Q: What’s the most memorable entry you’ve ever received?
A: There’s one called “morning balloon surprise.” You take crepe paper and make a web outside someone’s bedroom door, with balloons stuffed inside. When the person opens the door, the balloons are supposed to magically spill into their room. A set of parents did this for their six-year-old son—but he had a nightmare. He tried to run out of his room and instead got attacked in the dark by the balloons.

Courtesy of Jenna Andersen Q: How about the most common fail?
A: The dried strawberries pin is a favorite of mine. You are supposed to be able to bake them and turn them into gummy candies, but people just end up with dried-out, flavorless, shriveled pieces of what used to be a strawberry.

Q: I have flopped with that recipe, too. Do you still use Pinterest?
A: I do, but in a different way. If I plan an event, I use Pinterest to inspire a thing or two—not to create the whole thing. I feel less of a desire to make everything look Pinterest perfect, or to pour time and money into something that may not come out like I expect.

Q: Your site is pretty popular. Do you think it will grow?
A: I prefer running it on the side and just having a good laugh with it. I’m not sure I want it to change: I don’t want to become the Martha Stewart of failing! pinterestfail.com.

 

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