DATE: November 16, 2012

    For more information contact:
Dave Reik
925-943-1199 ext. 209

Christen McFarland Joins Diablo Publications as Marketing Specialist 

Walnut Creek, CA - Diablo Publications announced that Christen Pocock McFarland hasjoined the organization as Marketing Specialist. Christen was previously with NewBay Media's Music Player Network where she held the position of Marketing and Events Director for publications including Guitar Player and Bass Player magazines; prior to that held a similar post at Prism Business Media (now Penton Media) for Mix, Electronic Musician, and Remix brands. As a key member of each group Christen helped launch and refine brand-expanding events including the Remix Hotel, Guitar Superstar, and Bass Player LIVE.

Dave Reik, Marketing Director for Diablo Publications comments, “It's great to have Christen as a member of our marketing team. Her extensive background in B2C and B2B publishing will enable her to work cohesively within each the Diablo magazine and Diablo Custom Publishing (DCP) divisions."

Speaking about her new role, McFarland said, “It's an honor to join this group. I'm looking forward to serving Diablo's diverse customer base with customized programs and opportunities to help build their businesses.”

About Diablo Publications
For over 32 years, Diablo Publications has been creating award-winning publications, including Diablo magazine, Napa Sonoma magazine, The Walnut Creek Book, Diablo Arts, and the Tri-Valley California Visitors Guide. Covering travel, theater, lifestyle, and home design, Diablo Publications celebrates the people, places, and pleasure of the East Bay and North Bay. Diablo Publications’ custom content division, Diablo Custom Publishing (DCP), provides complete print and online marketing communications and customer publishing services for corporate clients nationwide. For more information, visit or