Giving Back with Danville’s Edge Boutique
During the season of giving, do your holiday shopping at Edge, which donates 100 percent of its net profits to local and national charities.
Stroll into any store this season, and you’ll be confronted by a sea of price tags that would make the most seasoned shopper start to second-guess their purchases. Would it be easier to make the splurge if the shop, like Danville’s Edge Boutique, donated the money to charity? Six years ago, the cozy downtown boutique opened as a men’s clothing store, adding women’s fashion in 2011. This past April, owner Todd Weinberg decided to donate 100 percent of the boutique’s net profits to four charitable organizations—Shepherd’s Gate, Cityteam International, World Vision, and Charity Water—by the end of the year.
We caught up with Weinberg to get the scoop on the past, present, and future of Edge Boutique.
Originally, why did you open Edge?
In the summer of 2006, my old college roommate came to visit me for a long weekend. It was his first trip to Danville, and he had only brought shorts for the weekend. He needed to pick up a nice pair of jeans if we were going out. It dawned on me that, although there were tons of cafes, restaurants, antique shops, and women's boutiques, there were really no good options for men. I was at a place in my life where I had some time and resources to spend on a new venture, and this "hole" presented an opportunity that I just couldn't ignore.
Why did you decide to donate 100 percent of Edge’s net profits to charity?
My wife and I really feel blessed beyond our wildest dreams with our marriage, children, and material wealth, but we also felt like we could be doing much more to make an impact in our community and in our world. I had been stirring over this idea of giving 100 percent of our net profits from Edge away, but hadn't verbalized it yet in fear that once I said it, I'd have to follow through. It was April of this year when we finally made the decision to formally announce this new initiative for Edge.
How does Edge afford to stay open?
Our situation is unique. My wife and I have other investments that cover our living expenses, and we do not depend on the revenues from Edge in order to meet our monthly requirements. I have never taken a salary from Edge in six years. The goal is to pay our employees well, cover all our overhead, and then give away our net profits. We are well on our way to profitability going into 2013, and we intend to make our first charitable contribution this January, after what we hope will be a very strong holiday shopping season for us.
Why should people shop at Edge?
Even after six years, many Danville residents don't know who we are. However, once folks come in and see what we have to offer, they are pleasantly surprised by what they find and our mission to donate to charity. At Edge boutique, you will find the latest celebrity-inspired trends and fashions, but you won't find trendy L.A. or New York prices.
What is the most rewarding thing about the work you are doing with Edge?
What is most rewarding is the legacy that Edge is leaving behind for years to come. I have two children, Maddy, 16, and Ben, 13, and I feel good knowing that they see their parents wanting to give back and be generous with what they've been given.
145 E. Prospect Ave., Danville, (925) 831-8500, shop-edge.com.
Find trendy threads and help Edge with its donation by following on Instagram @ EDGEDANVILLE and "LIKE" on Facebook at www.facebook.com/edgedanville.