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What’s in Store: Black Friday Guide

Diablo’s Best of the East Bay winners serve up savings on Black Friday, big name retailers open earlier than ever, SF Giant’s Dugout pushes back its Walnut Creek opening, and more in our retail report.



Urban Indigo in Oakland

Whatever your Black Friday plans—shopping locally or fighting crowds at major retailers—we’ve got the scoop on who’s doing what when.

Shop local throughout the East Bay

This year, skip the midnight wake-up call and long lines at chain stores in support of independent businesses.

In the 925, this year’s Best of the East Bay winners offer great savings. Best New Boutique winner Prim, also featured in our August issue, opens the doors to its downtown Pleasanton and Danville locations at 9 a.m., encouraging shoppers to be “centsable” with 20 percent off all apparel. The first 25 customers to make a purchase also receive a free gift. Duchess in Lafayette, winner of Best Boutique and featured in our most recent Boutique Peek, toasts Black Friday with mimosas and a special “secret” discount from 10 a.m. to 6 p.m. Whether you’ve been naughty or nice, feel free to shop the storewide, 20 percent off Black Friday sale at Best Lingerie retailer Bonne Nuit in Walnut Creek. Also, any art purchase at Best Gallery winner Studio Seven Arts comes with handmade earrings or a bracelet from Twisted Silver jewelry. The designer behind the Pleasanton-based jewelry company, Debra Mitchell, will be at the gallery the next day, as part of the Personalize Your Holiday series (Saturdays through December 11).

Duchess in LafayetteOver in the 510, trade the black in for Plaid Friday, a campaign aimed at promoting local or independently owned businesses during the holidays. Find special deals at more than 40 participating businesses in Oakland and Berkeley, including sustainable lifestyle store Atomic Garden (peep this hip store’s multiple Diablo mentions here and here) and Oaklandish, which is giving away free December classic tees with orders of $75 or more. Also getting in on the action are fashionable women and children’s boutique Bella Vita, Pegasus Books, urban t-shirt emporium fiftyseven-thirtythree, and Slash Jeans.  Home decor, gift, and jewelry boutique Urban Indigo will be giving a free gift with any purchase over $50.

Save big at major retailers

If you’re set on scoring Black Friday deals, be prepared to skip the pumpkin pie, because many big name retailers will be throwing their doors open as soon as you’ve cleared the turkey from the table.

Walmart, for one, opens at 10 p.m. on Thanksgiving, and is offering online deals throughout the day. Target, Best Buy, Macy’s, and Kohls will all be opening at 12 a.m. on Black Friday—a first for many of the stores.

Gap, including its Old Navy, and Banana Republic brands, will continue its tradition of opening a share of stores on Thanksgiving, with the remaining unlocking their doors at midnight. Call your local store to confirm hours. Fashion retailer Express gets into the spirit with 40 percent off everything in-store and online from Thanksgiving Day until noon on Black Friday.

Anthropologie in DanvilleHaven’t single-handedly sparked the recovery of the American economy yet? Trendy Urban Outfitters is opening at 4 a.m. with a special deal for early bird shoppers: 50 percent off all clearance items until 10 a.m. Anthropologie is offering 50 percent off sale items in-store and online from 6 a.m. to 11 a.m. H&M is giving scratch-offs valued at up to $300 to the first 100 people in line and offering deep discounts–dresses and sweaters from $5, pants and outerwear from $10. Stores open at 5 a.m., although mall store hours may vary. Not to be left in the (saw)dust, Home Depot will open at 5 a.m. with huge savings on pre-lit Christmas trees, appliances, and power tools.

Dish up discounts on designer brands

If you’re looking to save big on designer wear and hit multiple stores in one stop, try the nearby Tracy Outlets or Vacaville Premium Outlets. Many of Vacaville’s 120 shops, such as Gucci, Guess, Ann Taylor, DKNY, Levi’s, True Religion Brand Jeans, and Zales will be opening at 9 p.m. on Thanksgiving Day, followed by Banana Republic, BCBG Max Azria, Coach, Juicy Couture, Tommy Hilfiger, and more at 10 p.m.

Keep the sports fever going after Thanksgiving’s 49ers game

Add a little orange to your Black Friday with San Francisco Giants tickets. Individual game tickets for the upcoming 2012 season (when the Giants hope to reclaim their World Series title) go on sale Friday, November 25, at 10 a.m. online or at any Giants Dugout Store. Speaking of Dugout Stores, the new Walnut Creek Giants Dugout opening was pushed back a week to December 3 (see October’s What’s in Store). Ooh and aah at the 2010 World Series Trophy, which will be on hand for the 10 a.m. ribbon cutting, along with Willie McCovey, sportscaster Duane Kuiper, and mascot Lou Seal.

Ashley Stewart in EmeryvilleAshley Stewart opens in Emeryville

In non-Black Friday news, fashionable plus size retailer Ashley Stewart just opened a new location at Powell Street Plaza in Emeryville. The nationwide chain offers the hottest trends in sizes 12 to 26 at affordable prices. This season, the store features soft winter hues with pops of rich jewel tones and attention-grabbing metallics like cozy, sequin-laced sweaters. For Black Friday, the entire store will be 40 percent off. 5755 Christie Ave., Emeryville, CA, (510) 652-1795, ashleystewart.com.

Got news about new or expanding East Bay businesses? Or tips on great sales and deals? We want to know! E-mail us at style@maildiablo.com, and look for "What's in Store" on the second and fourth Thursdays of the month.