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What’s in Store: Mark Your Calendars

Charming Charlie coming to Blackhawk Plaza; Diablo’s throwing a grand opening party; and a shiny new Diablo Style blogger.



Hoop earrings from the INTERSECT line.

Courtesy of Marja Germans Gard Studio

Growing up, some little girls loved trying on their mother’s fanciest coat and high-heels, smearing lipstick across already rosy pink lips and curling their hair tighter than Shirley Temple’s.

I wasn’t one of those little girls.

In fact, it took me quite a bit longer than most to appreciate the world of fashion. And as for wearing makeup? Well, that’s still a battle I’m not willing to fight every morning.

But boy, oh boy, have I learned to love clothes: One glance at my overflowing closet will tell you that much, and it is my pleasure as the new What’s in Store blogger to bring you the best of the best news on fashion tips, trends, and treasures in the East Bay.

No need to thank me (because your wallet surely won’t).

Now Open: The second East Bay location of the menswear shop Welcome Stranger, also located in San Francisco, opened late last month in Berkeley, and let me tell you: Men’s fashion has never looked so fresh. From grooming to outerwear apparel, Welcome Stranger is perhaps more aptly suited for the nickname “man’s best friend.” 2633 Ashby Ave. Berkeley, (510) 646-8128.

Coming Soon: Blackhawk Plaza will soon be home to the latest store location for Charming Charlie, a popular boutique and fashion mecca for women who love to accessorize. Ladies, get excited about affordably priced jewelry, handbags, shoes, clothes, and more. The store’s opening date has yet to be set, so check back here for more information.

Vineyard Vines Clothing Store is coming to downtown Walnut Creek. Slated for the corner of Mount Diablo Boulevard and North Main Street, this preppy chain is the result of two brothers leaving their corporate New York jobs to create a clothing company built on their memories of childhood summers spent in Martha’s Vineyard. Who should visit? The store has a little bit of something for everyone, from men’s and women’s fashions to youth apparel.

Target is introducing a new concept to Berkeley (and San Francisco to follow): TargetExpress. Coming March 2015 to the recently vacated Walgreens location on Shattuck Avenue, the first Berkeley TargetExpress store will be considerably smaller in square footage (12,000 square feet) than the average 80,000-square-foot store, but will still sell food, clothing, electronics, and other items desirable to students, downtown residents, and commuters.

New In Store: Oakland-based Marja Germans Gard Studio is featuring a new jewelry collection that’s feminine, edgy, and chic. The SHODO line offers geometric drop earrings, hoops, and pendants in combinations of oxidized recycled silver, bronze, and gold, while the INTERSECT line features handcrafted curvilinear post and hoop earrings. Find it in Danville’s Moda Mi at 178 E. Prospect Avenue, or at one of her Berkeley or Oakland locations.

Closing Time: After 70 years, Sears in downtown Oakland has closed its doors to make way for up-and-coming Uptown Station, a 66,000-square-foot space that will house everything from retail clothing stores and restaurants to technology companies. The project is estimated to take anywhere from 12 to 18 months, so plan on penciling a shopping spree and dinner date early into your 2016 planner.Courtesy of Athleta

Mark Your Calendars: Athleta is opening a new store in Broadway Plaza, and Diablo is throwing its grand opening party (and it’s free!). On October 20, come celebrate with us by enjoying cocktails and hors d’oeurvres, and browse Athleta’s latest in performance apparel and gear. This Broadway Plaza location is only temporary, but word is Athleta will be moving to another space being currently built in downtown Walnut Creek – stay posted for that location. When I know, you’ll know. RSVP for the grand opening party here.

The annual McMullen Fashion Show and Cocktail Party is right around the corner. This year’s theme is “Romantic Hipster, a Love Story to Oakland.” The fashion show benefits the Oakland Elizabeth House, a transitional program for women and children who have experienced homelessness, poverty, addiction, or abuse. Thursday, November 13, 7-10 p.m. at the Vessel Art Gallery, 471 25th St. Oakland, CA. shopmcmullen.com, oakehouse.org.