DATE: March 9, 2011

    For more information contact:
Dave Reik
925-943-1199 ext. 209

Diablo Custom Publishing Produces Annual 3D Definitive Design + Décor, The Magazine of the San Francisco Design Center

Walnut Creek, CA – Diablo Custom Publishing has produced the annual “3D” magazine for the San Francisco Design Center. The 2011 edition, released in January, is packed with visual delights inspired by the 100+ showrooms that make up the SFDC.

The 3D Definitive Design + Décor publication serves to showcase textiles, furnishing and other décor and design sources for San Francisco's top destination for fine home furnishings. The SFDC houses over 100 showrooms, which carry 2,000 manufacturers, featuring products for every room in the home and every style imaginable, and including flooring, wall coverings, fabric, lighting, fine art, and antiques.

“There is a growing consensus among manufacturers that the industry must focus on consumer access and education. Manufacturers, showrooms, designers, and design centers must differentiate our products and services from those of the retail world,” states Tim Treadway, CEO and Principal of the SFDC, “The consumer will end up with a far superior interior environment by shopping at a design center and using a qualified interior designer. If we can get our message out in a meaningful way, our industry can embrace an entirely new generation of customers.”

Editor Stephanie Allen noted that while sourcing the fashion-inspired textiles and products from the SFDC showrooms for this issue of 3D she was “reminded of the wealth of knowledge to be shared by showroom representatives. If the business model for the design industry is not changing quickly enough, the SFDC product selection is certainly evolving with new inspirations in our buildings everyday.” The issue explores global design's local influence, the crossover of hospitality design in residential, commercial, and health care environments, a local design firm's transformation of spaces using SFDC products, and includes a feature on the annual Design San Francisco event.

To view 3D online, please visit

About Diablo Publications
For over 32 years, Diablo Publications has been creating award-winning publications, including Diablo magazine, Napa Sonoma magazine, The Walnut Creek Book, Diablo Arts, and the Tri-Valley California Visitors Guide. Covering travel, theater, lifestyle, and home design, Diablo Publications celebrates the people, places, and pleasure of the East Bay and North Bay. Diablo Publications’ custom content division, Diablo Custom Publishing (DCP), provides complete print and online marketing communications and customer publishing services for corporate clients nationwide. For more information, visit or