Pets on Demand
The animals at two East Bay shelters are becoming television stars on Comcast. Even better, many of them are finding homes for the holidays.
Cable provider Comcast recently started showing video clips of pets available for adoption through its Pets On Demand service. With a few clicks of the remote control, viewers can watch videos of dogs at the East Bay SPCA in Dublin and cats at the Valley Humane Society in Pleasanton.
The SPCA has filmed videos of about 50 dogs since July, and only two of them are still awaiting adoption. Because of the service, the Humane Society was able to continue finding homes for cats even though its adoption center closed in September (a new facility is scheduled to open by January 1).
"We’ve had an enormous increase in calls and people coming to the shelter," says Kirsten Park, director of marketing at the East Bay SPCA. "We think it’s really wonderful."
One thing to remember if you’re thinking about adopting an animal yourself this month: The SPCA discourages giving a pet as a present, because it may not be wanted by the recipient and because a new pet can get lost in the shuffle at gift-giving time.
Comcast digital cable customers can access Pets On Demand by tuning to channel 1, selecting Bay On Demand, and then selecting Pet Adoptions.