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When you partner with Diablo, our print publication is simply the tip of the iceberg. Marketing to today’s consumers requires well-developed strategies to insure that desired results are achieved. And for business owners, the task can often be daunting. That’s why we’ve made it as simple as 1, 2,3 . . .
Diablo magazine: Just the Facts
When you advertise in Diablo magazine, you are assured of reaching a highly qualified, loyal and invested readership. For 32 years, Diablo magazine has been delivering high quality editorial to over 40,000 households, translating to 116,000 readers each month. Our audit statement confirms our delivery, and our reader study confirms the value of our reader base--two items of utmost importance to any advertiser. You must know to whom you are marketing.
Diablo distributes 40,000 magazines every month, making more than 1.39 million impressions per year. Distribution includes targeted delivery of more than 35,000 magazines to the area’s most affluent households—from the Berkeley and Oakland Hills to Lamorinda, Walnut Creek, Danville, Blackhawk, and the Tri-Valley.
Diablo reaches new readers every issue with placement at premier newsstand locations that include Andronico’s, Whole Foods, Safeway, Barnes & Noble, Borders, and Lunardis, placement in key transportation outlets like Oakland Airport and Black Tie Transportation vehicles, delivery to new move-ins, and distribution at community events.
Diablo’s circulation is audited by CVC to provide assurance that all copies are distributed as promoted. CVC is the preferred national provider of audited data for the marketing and media/information industries. Diablo’s reader demographics are guaranteed through surveys conducted by Monroe Mendelsohn Research, Inc.
Diablo readers are loyal. They actively look to Diablo for trusted information and resources every month. Eighty-one percent spend at least 30 minutes with each issue. And, the average length of time as a Diablo reader/subscriber is six and a half years. Successful advertising campaigns build consumer mindshare through repeated exposure to marketing messages. Diablo magazine’s regular monthly distribution keeps advertisers’ brands top-of-mind, helping consumers recall advertisers’ products and services when purchasing decisions are being made.
Diablo advertising programs offer value. Diablo’s frequency rate discounts and zone-only ad buys create cost-effective options to meet every advertiser’s needs—whether it’s to reach the entire Diablo distribution or only a specific geographic market.
Diablo is deeply committed to strengthening the fabric of the community through signature events, subscription fundraising promotions, media sponsorships, and employee volunteer programs. Throughout the year, Diablo works with more than 100 grassroots and major nonprofit organizations to help them reach their fundraising and promotional goals.
Diablo is recognized for excellence. Diablo is a member of the City and Regional Magazine Association (CRMA). CRMA member publications are held to high standards and must be of general interest, consumer oriented, and have unbiased editorial content. Diablo magazine has been recognized by CRMA, receiving multiple awards for excellence in publishing, including Overall Design and General Excellence.
The Diablo brand name is known and respected both locally and nationally.
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Napa Sonoma
Our bi-annual lifestyle magazine for Wine Country is as informing as it is beautiful. It has set the standard for sharing the Wine Country lifestyle with visitors and residents alike. Each issue is distributed through a multi-channel system that delivers an affluent end user for all advertisers.
Wine Country is more than a place—it’s a destination, a lifestyle, and a state of mind. Napa Sonoma magazine chronicles it all. With engaging stories, spectacular photography, and informative listings, it reaches, engages, and influences both residents and visitors.
Wine In this part of the world, wine is everyone’s business—and pleasure. Napa Sonoma guides readers off the beaten path, with insightful stories that introduce lesser-known winemakers, top spots for tasting, and the wide variety of wines produced in the region.
People From the international celebrity-turned-winemaker to the local family-run operation and the creative
rogues, Napa Sonoma interviews the fascinating personalities who color the landscape and add spice to Wine Country life.
Dining Wine Country is also food country. Napa Sonoma traces the region’s delicious foodstuffs to the
artisanal farmers, cheesemakers, chocolatiers, and small businesses who give the region its special flavor.
It also showcases the latest chefs and restaurants that celebrate local bounty.
Arts and Culture The two wine valleys share an eclectic artistic spirit, reflected in the range of performances, exhibitions, casual art installations, and creative charitable events that take place throughout the year. From iconic outdoor sculptures to a fairytale chateau wedding, Napa Sonoma covers the scene.
Home and Design Tucked into forested hills or surrounded by vines on the valley floor, architectural gems are hidden throughout the region. Napa Sonoma uncovers some of the best—from neo-Tuscan villas to ultramodern wineries.
Destinations Whether it’s blending your own wine, discovering unique boutiques, taking a cooking class, or participating in a winemaker dinner, Napa Sonoma shows visitors and residents new ways to experience Wine Country’s charms.
What to See and Do Handy maps, an events calendar, extensive listings of restaurants, accommodations, spas, outdoor activities, and arts and culture venues, plus a comprehensive winery guide make Napa Sonoma the premier resource for enjoying your Wine Country visit.
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Diablo Arts
Since the completion of the Lesher Center in 1990, Diablo Arts has been the playbill that all audience members receive when they come to a performance at one of the 3 venues or visit the Bedford Gallery. Reaching over 300,000 audience members each year, it is the premier publication for the premier theater venue.
Diablo Arts is the exclusive program for the Dean Lesher Regional Center for the Arts in Walnut Creek, where highly acclaimed symphony, opera, ballet, and theater companies grace the stages. Published quarterly, Diablo Arts is the perfect vehicle in which to promote your support of the arts and your presence in the community. And, the Diablo Regional Arts Association’s member mailing puts every issue of Diablo Arts into the hands of the area’s most influential arts supporters.
Diablo Arts Dining Guide
Order up another 170,000 restaurant patrons with a Diablo Arts Dining Guide. Spotlight your chef’s talents, highlight your wine list, and show off your specialties to an affluent theater crowd. Dining Guides are an economical way to keep your restaurant top-of-mind. With a special pick-up rate, Diablo magazine advertisers can save even more—up to $500!
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2012 Concierge Wine Country The Insiders Guide
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Concierge—The Insiders Guide to Wine Country is the premier hardcover in-room visitors guide to Napa and Sonoma counties. Written from a local perspective, Concierge offers insider information on restaurants, wineries, spas, day trips, shopping, recreation, and attractions. Placed in 5,600 upscale hotel and inn rooms throughout Napa and Sonoma counties, Concierge provides more than 1.3 million overnight travelers with their first impression of what to see and do in Wine Country.
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Sample Distribution - see media kit for full distribution
Calistoga
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St. Helena
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Healdsburg
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Sonoma
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Santa Rosa
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Yountville
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2012 Concierge East Bay The Insiders Guide
Concierge–The Insiders Guide to the East Bay offers more than 1.77 million overnight business and leisure travelers their first impression of what to see and do in the San Francisco East Bay. Concierge is the East Bay’s only hardcover in-room guest guide written from a local perspective. It features beautiful photography with comprehensive information on dining, shopping, entertainment, spas, day trips, outdoor recreation, and fun for kids.
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Distributed:
• Central Contra Costa
• Tri-Valley
• Alameda/Berkeley/Oakland Hills
• Convention and Visitors Bureaus
• Chambers of Commerce
• New homeowner welcome packets
• Premier East Bay events, fundraisers, festivals and more...
2012 Tri-Valley, California Visitors Guide
The Tri-Valley, California Visitors Guide is the official guide of the Tri-Valley Convention & Visitors Bureau and plays an important role in marketing Tri-Valley tourism. The guide is the ultimate resource for those who have made the Tri-Valley their choice for weddings, corporate events, reunions, and business or leisure travel. Highlighting the many amenities of the region; the guide details everything from the area’s outstanding accommodations, championship golf courses and award-winning wineries to the fine dining, boutique shopping and historic attractions of the quaint downtown areas.
Membership Benefits The Tri-Valley, California Visitors Guide is a member-only publication that offers you the opportunity to advertise your business. Tri-Valley, California CVB membership benefits include member-only referrals; public relations services; networking opportunities; and educational events. Non-members wishing to advertise receive 50% off membership dues.
Online
Diablomag.com–Diablo magazine's website brings the East Bay to life in the digital world each and every day. With 430,000 unique visitors annually and 1,380,000 page views annually, our audience sees diablomag.com as the place to look for resource directories, blogs, digital versions of the magazine, videos, Diablo TV, and extended editorial. Diablomag.com allows our readers to keep up with things as they are happening.
Every month, thousands of San Francisco East Bay residents get more of what they love about Diablo magazine at Diablomag.com. In addition to a range of editorial content—from personalities and community, to style, shopping, dining, entertainment, and travel—you’ll find searchable archives, an expanded resource directory, and a digital edition of the current issue. From restaurant reviews, travel tips, party pix, blogs, and videos, Diablomag.com is the trusted resource for life in the East Bay.
Be a part of diablomag.com and receive:
Increased Exposure: Reach thousands of visitors each month while they are actively searching for information, products, and services.
Extended Branding: Reinforce the power of your print messaging and increase overall awareness. Direct Response: Allow potential customers the ability to click through to your website and reach you 24 hours a day, seven days a week. Detailed Campaign Tracking: Track the success of your online campaign with detailed performance reports.
Banner Advertising
Category Sponsorship
Leaderboard
Skyscraper
Island
Banner
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Diablomag.com Category Sponsorships
Category sponsorship allows your logo to be prominently displayed on every page within a given category and all subsequent search pages within that category.
Diablo Local
Diablomag.com features an easy to navigate and helpful resource directory to help point visitors in the right direction, whether they’re embarking on a home improvement project, thinking about joining a health club, looking for a gift, planning a wedding, or trying to decide where to dine out on Saturday night. All companies in each category receive a free, basic listing prior to upgrading to a Premium or Featured Business listing. Listings are easy to use and can be updated as often as you like.
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Diablo TV
Over 50% of the U.S.— that's more than 155 million people will watch video online this year. Now is your chance with Diablo to capture this growing audience. It doesn't matter what business you're in —video will give you the ability to tell your story - your way.
Check out Diablo TV at diablomag.com/tv
A-List eNewsletter
Diablo magazine’s weekly A-List is the place to get the inside scoop on the East Bay’s hottest parties, shopping, and dining news. Opt-in subscribers also get the first look at exclusive issue and online content - and the first crack at winning some incredible prizes in our online giveaways. Touted as “Your V.I.P. Ticket to East Bay Living,” the A-List reaches 16,000 opt-in subscribers each month (who generate 33% click-through and 23% open rates!)and is a great vehicle for promoting special events and activities for families and couples alike.
Insider's Club
Diablo Magazine's sponsored eNewsletter program is your opportunity to have a one-on-one conversation with Diablo's Insiders Club e-mail subscribers. Now you can offer something special and tell prospective customers about your business and services. The Insiders Club will enable you to reach thousands of loyal opt-in Diablo e-subscribers with a sinle sponsored email.
CHECK OUT THE MEDIA KIT
eCoupons
These have become phenomenally popular recently. For over a year, we’ve been offering eCoupons to our digital audience. That’s only the first step, we also promote our eCoupons to our different audiences, in-print, email, online and social media to drive a large audience to this valuable opportunity.
Digital Edition (Diablo magazine)
Diablo magazine's digital edition is EXACTLY the same as our print edition, however it includes additional powerful interactive features to enhance the reader's experience. Readers still get all the exclusive contents with high quality photos on a monthly basis delivered directly to their desktop. In addition to the current month, we have our past issues readily available at the click of a mouse.
As an advertiser in Diablo magazine, you receive this additional value to an extended readership far beyond our print publication. If you have a URL or other places to link to from your ad, readers can go right to your website from the digital edition.
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Mobile
Diablo Radar - iPhone/iPad application
Diablo Radar is Diablo magazine's new iPhone/iPad app featuring geo-based directory listings and searches of the East Bay's shopping and dining destinations, as well as Diablo's popular "What's Happening" events calendar and "Faces" gallery, all from the voice of the Diablo editors.
You can view the venue’s website, get directions, make mobile dinner reservations or call them - we’ve got the links that directly connect you. No other app covers the East Bay with such qualified content for the user on the go!
Special ad units are available for Diablo Radar.
iApp Ad Specifications:
- Two ad units rotate throughout the application
- Ad size: 320 x 60 either a JPEG or GIF
- URL that it is to link to.
Diablo magazine on the iPad
Diablo's new app let’s you read a digital version of Diablo magazine on your iPad, iPhone or iTouch. The Diablo magazine HD app is available for FREE from Apple's App Store. Diablo's new magazine app allows your ad to be seen by an audience beyond our qualified circulation of 40,000. Diablo's audience can read the magazine in a standard layout that looks just like print.
Features:
- Finger scroll
- Zoom in/out
- Archived issues
- Full search capability (current issue and/or archive)
- Create favorites
- Horizontal or vertical view
- Links to website
- Thumbnail view of all pages
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Share feature
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Social Media
Social Media
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We offer our partners opportunities to reach out to the network of followers we’ve developed over the past couple of years. We’ve got over 3,400 people who like us on Facebook and over 5,600 who are following our tweets, all of whom rely on Diablo as a trusted source of reliable information.
Diablo editors keep their followers in the know with several social media outlets, including customized Twitter feeds. These feeds pertain to each editorial department, like @diablomag (5,683 followers), @diabloeditor (1,070 followers), and the brand new @diablodish and @popcornpicks feeds. Actively engaging followers, 
Diablo’s social media is followed by locals who want to stay in the know!
Check it out:
Diablo Magazine has also recently joined Pinterest and Instagram. Follow us at @DiabloMagazine to check out some of our favorite pics and take a look at our favorite pins too!
facebook.com/diablomagazine | twitter.com/diablomagazine | youtube.com/diablomagazine | pinterest.com/diablomagazine |
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Community Outreach
Signature Events | Fundraising
For over thirty years, our mission for Diablo magazine has been to inform, educate, and entertain 
readers throughout the East Bay with publications that reflect the region we 
all call home. As a company committed to this community, we have also strived to be a good partner with the many organizations and groups that serve the people who call the East Bay home. Through media sponsorships and other in-kind support, we have tried to shed a light on the important work of organizations in our area. Diablo currently supports over a hundred community-based not-for-profit organizations.
Click here to see a list of all our sponsored events
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Sponsorships
DIABLO MAGAZINE SIGNATURE EVENTS
Diablo Women | Gourmet East Bay | Threads Of Hope
Each year, Diablo presents three signature events, Diablo Women, Gourmet East Bay, and Threads of Hope. While each of these events serve different segments of our readership and community, involvement in them allows our advertisers the ability to connect one-on-one with affluent East Bay residents and leverage the strength of the Diablo brand.
Several sponsorship levels are available for these events and can offer The Monterey Bay Aquarium the ability to have an on-site presence with a photo booth where attendees can “Share the Love” (email photos to their friends and family).
Diablo Women - late April
Each year, Diablo magazine celebrates women in our community through our Diablo Women event and special advertising section. The invitation-only event brings together the most involved and influential women in the East Bay with cocktails, networking, fundraising, and inspiration. Last year's event featured a special performance by Teatro ZinZanni and an interview with Good Morning America correspondent Becky Worley. The event, presented by the Alta Bates Summit Medical Center and held at the Claremont Hotel, Club, and Spa, raised more than $8,000 for the Charlotte Maxwell Complementary Clinic.
To view photos from the event visit: Diablo Women 2012
Gourmet East Bay – early November
This upscale tented event takes place at Broadway Plaza in Walnut Creek and features premier restaurant tastings, beverages, and dancing to live music. Gourmet East Bay is positioned as the East Bay’s premier food event and is promoted heavily through Diablo magazine and its event partners. Kicking off the holiday season, Gourmet East Bay raises funds and awareness for Food Bank of Contra Costa and Solano County and Project Open Hand. More than 800 guests attend Gourmet East Bay, which has hosted a sold-out crowd since it debuted in 2003.
For more information visit: Gourmeteastbay.com
Threads of Hope – early December
Each year, Diablo magazine honors the work of nonprofit volunteers throughout the East Bay. The Threads of Hope Awards ceremony recognizes outstanding individuals who selflessly give their time to help others, and in doing so, strengthens the fabric of our community. More than 300 community and business leaders attended the 2011 Threads of Hope Awards. Award recipients were profiled in a special feature in the December issue.
To view photos from the event visit: Threads of Hope 2011
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Custom Content
Brand Magazines | Direct Mail | Collateral | Custom Books | Annual Reports| Website Development | Web Publications | E-mail Marketing
Podcasts | Digital Publications | Logo Development
DCP, our custom publishing division specializes in producing marketing and communications pieces for a wide variety of clients. Sports, heath care and education are three vertical markets in which we specialize. We have clients from a number of industries ranging from fashion and homestyle to food service and destination travel.
DCP is first and foremost a content company. Creating compelling branded content is what we do best, whether you’re planning a publication, direct mail, collateral, or a website. DCP creates relevant content that compels, informs, and entertains readers. What’s more, our writers and editors can tackle any subject—from health care to high tech, baseball to business, recreation to real estate. Among our wide-ranging editorial services, DCP can:
*Develop content strategy and define editorial concept, direction, and tone
*Provide turnkey services, including:
*research, reporting, copy writing, copy editing, proofreading, and more
*Expedite tracking of submissions and manage editorial process
Fore more information visit: dcpubs.com
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