Clif Bar gets in the Wine Game

Julie Miller Dowling

Courtesy of Clif Bar Family Winery and Farm

The husband-and-wife creators of Clif Bars, the popular grab-and-go energy food, hope you’ll spend more time savoring their newest product: fine wine.

On their Clif Bar Family Winery and Farm in the Napa Valley, Gary Erickson and Kit Crawford have been crafting limited-production reds: Climber Red ($15), Syrah ($20), Gary’s Improv ($32), and Kit’s Killer Cab ($35). This fall, they are introducing their Climber White ($12.50), sourced from 80 percent organic fruit grown in Mendocino County.

The eco-friendly philosophy they introduced at their Berkeley-based Clif Bar, Inc., carries over into their farm and winery. “The Clif Bar itself is a brand that people have a connection with,” says Linzi Gay, the winery’s brand manager. “It represents a commitment to the Earth, to sustainability, to organic. And it represents a responsibility to the community, which is really important to the wine industry.”

You can find Clif Bar wines at select Whole Foods and at www.clifbar familywinery.com

This article appears in the November 2007 issue of Diablo Magazine

Did you like what you read here? Subscribe to Diablo Magazine »