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Jean Genie


Jeans shopping instills fear in even well-seasoned fashionistas. Finding a pair that fits just right can make denim seem daunting. With hundreds of brands and triple-digit price tags, the stakes are high.

To slash dressing room time, visit http://www.zafu.com . The new Emeryville-based website has got your, um, behind.

I recently logged on and filled out Zafu’s two-minute questionnaire, which felt a little like chatting with a girlfriend about jeans that didn’t gap in the back and would help my 5-foot-2-inch frame appear longer. Eleven questions concern weight and height, as well as more intangible traits—such as what I’d like to hide when wearing jeans. Answers are converted into a proprietary formula; seconds later I received specific brands and styles matched to my “wish list.”

Zafu suggested six jeans that would fit me “best” and another 35 that would fit me “well” (that list included two favorite pairs I already own), ranging in price from $29 to $176. The recommendations also included what size to buy and where. I surfed through Zafu’s “jean pool,” product reviews, and shopping links, then headed to my favorite shop armed with a printout of recommended denim. I picked up a pair of AG Jeans, from the list that Zafu said would fit me best, and the recommended size was perfect.

Best of all, I didn’t spend hours in my underwear trying on different brands, only to leave empty-handed. Hey, Zafu, how about swimsuits next?
For information, go to http://www.zafu.com

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