Courtesy of Aerie
This month, Broadway Plaza welcomes Bare Escentuals, a chain boutique that sells mineral-based eye shadows, lipsticks, and other cosmetics. The plaza is also the new home of Diva-Diva, where clothes for teenage girls resemble those found at Nordstrom’s Brass Plum. Edwards Luggage is moving into the storefronts formerly occupied by Misto Lino and American Apparel.
Sunvalley Shopping Center recently welcomed Aerie, a spin-off of American Eagle Outfitters, specializing in underwear, nighties, and slippers (see picture); and Abercrombie, which offers a kid-sized version of the Abercrombie & Fitch look. In Danville, White House Black Market is the latest addition to Blackhawk Plaza, offering casual and dressy clothes and accessories in black and white.
Steve and Barry’s, the East Coast megastore, is slated to open at Hayward’s Southland Mall, on the heels of the new Steve and Barry’s location at San Francisco’s Cannery. The chain has become a retail sensation with its formula for selling decent-quality clothes at low prices—including exclusive celebrity-designed lines like Bitten by Sarah Jessica Parker and Eleven by Venus Williams. What you spend on gas to get there, you’ll quickly make up on savings: All fashions retail for less than $20.
In Oakland, Atomic Garden on College Avenue carries sustainable items such as handmade comforters and journals recycled from old books. Owners Jamie Kidson and Adrienne Armstrong also sell women’s casual clothes.
Across the bridge, Flaunt (Danville) and Hush (Walnut Creek) have opened locations on Union Street in San Francisco’s Cow Hollow. The new Flaunt stays true to its Danville flagship with a boutique geared to thirtysomething women, while Hush’s urban outpost stocks its designer threads for women and has added a section for men.