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Affordable Indulgence

Location: Lakeshore Avenue, Oakland


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Slip into a sexy summer dress at Sway.

Images by Cody Pickens

Indulgence is always in—especially when it doesn’t cost a fortune. That’s why the tree-shaded sidewalks of Oakland’s Lakeshore Avenue should be on your retail radar. This trendy block is an ideal place to treat yourself, without wounding your wallet.

Start by browsing the casual but chic apparel at Sway (which also has locations in Alameda, Berkeley, and Concord). Try a Solemio racer back tank ($26.50) with a smooth tie-dye pattern that’s making a comeback this season. Also, check out the Final Touch faux wrap-dresses ($34), a necessary staple in any closet.

A few doors down is Juniper Tree, a bath and body shop, offering housemade soaps, enticingAccessorize with costume jewelry at Juniper Tree perfumes, soy candles, and a nice selection of distinctive clothing and jewelry. A rose gold bangle is an excellent choice to update your look ($15 and under). 

Next up, step into Maribel, an upscale boutique featuring new, consignment, and vintage designer clothes and accessories. Then, try neighborhood highlight Urban Indigo, a specialty shop packed with one-of-a-kind vintage gifts ranging from kitchen accessories to hobby books, uncommon toys, and local designer jewelry.

Now that you’ve shopped up an appetite, grab a quick slice of pizza ($2.50) at the classic collective Arizmendi Bakery. And if you have time, walk a few blocks west to Grand Avenue for an audience with Queen—a home accents boutique that offers customized pillows embroidered with the words you wish. How does “savvy” suit you?

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