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Sweet Ride

Livermore designer creates one-of-a-kind luxury strollers.


Courtesy of Kid Kustoms

What do LeBron James, Kourtney Kardashian, and Prince William have in common? They all own custom baby strollers made by Livermore’s Joe Iacono.

Combining his lifelong love of automobiles and a career in the design industry, Iacono founded Kid Kustoms in 2007, specializing in uberluxurious, hot rod–inspired strollers. “I just thought, why does a stroller have to be so monotonous and boring?” he says. “I wanted something more hip and retro.”

Iacono’s creations have certainly taken the high-end baby market by storm. His “Roddlers” have appeared on The Price Is Right and ABC Family’s sitcom Baby Daddy, in addition to providing comfy rides for an impressive list of celebrity babies, including little Prince George. (A friend ordered a custom British racing car–green model last year as a gift for Prince William.)

So what’s all the fuss? We break down the base model of Iacono’s fifth, and latest, Roddler. Price tag: $899.



The Roddler’s chassis is poured cast aluminum with polished stainless steel accents and high performance finishing. The sleek aerodynamic design is inspired by the 1940s and ’50s era of art deco–style classic cars.


The base model comes in a classic candy red. But for an additional cost, customers can choose between five other colors while tricking out their strollers with chromed accessories, custom license plates, and graphics packages (such as the baby’s name stenciled on the body).  


For your little one’s low-riding comfort, the jet-black seat and cover are made from all-weather luxury leather and Ultrasuede. There’s no skimping on safety either: It comes equipped with a five-point harness seat belt.


The seat includes a universal clip that’s compatible with most popular car seat brands.  


The Roddler’s specs sound like something out of Car and Driver: dual action brakes; a triangulated leaf spring suspension system; a classic auto–inspired I-beam chassis. All of which translates to a smooth ride: “It’s such a Cadillac to push,” Iacono says. “And the design lends itself to good maneuverability. You can turn on a dime.”


Probably the Roddler’s most impressive feature is it’s Transformers-like ability to convert into a tricycle. The Trike Conversion Kit (sold separately) includes a seat, seat post, and front forks, but everything else is already built into the Roddler.

For information, go to kidkustoms.com.

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