Who wants to be a millionaire?
Robert J. Perry
AS THE FOUNDER of mominventors.com , Tamara Monosoff has seen moms come up with all kinds of ideas. In her new book, Secrets of Millionaire Moms, Monosoff focuses on the secrets of start-up success. The Walnut Creek resident profiles 17 women from a variety of professions who “took an idea from the kitchen table and turned it into a multimillion-dollar venture.”
“I tried to show how personal life and managing your family are interwoven with building your business,” says Monosoff, whose interviewees include Martinez resident Lane Nemeth, founder of Discovery Toys and Pet Lane.
Asked for the single biggest hurdle an aspiring entrepreneur needs to clear on the road to success, Monosoff responds, “People think the first thing you need is a venture capitalist, but investors won’t be interested until you have proven yourself. You need to be your own first investor by putting your own time and resources into building something.”
Monosoff will be on Good Morning America’s third annual Mothers of Invention Challenge the weekend of May 12–13 on ABC.