Find chef favorites on the Chefs Feed mobile app.
When you’re planning a night out in the city, do you ever wish you could ask Michael Mina where he’d make reservations? Or if you were visiting New York, wouldn’t you want to know Mario Batali’s favorite late-night nosh?
That’s the idea behind Chefs Feed, a mobile app just launched by Monte Vista grads Steve and Jared Rivera. The brothers, 33 and 32, are partners in a P.R. firm that has been doing work for San Francisco restaurants for several years. They noticed that their clients complained that diners often chose where to eat using democratic review sites, like Yelp and Chowhound, that don’t vet reviewers’ expertise. The Riveras (who learned a thing or two about the gourmet lifestyle from their father, Steve, the founder of Diablo) realized that they could put together a great guide using their restaurant industry connections.
“We had this list, a sort of bible, of culinary recommendations,” says Jared. “And we said, these are the people who really know food.”
They began to ask chefs to dish on their favorite things to eat in their home cities. When Chefs Feed launched at the end of September, it offered listings for San Francisco, Los Angeles, New York, and Chicago from luminaries like Batali, David Chang, Eric Ripert, and Wolfgang Puck.
“They all started by saying, ‘I shouldn’t be telling you this. I don’t want to wait in line next time I go there,’ ” Jared says.
“We’re not the first ones to say where chefs eat,” Steve says. “But we give you all the best chefs in all the best cities, all right there in your hand, and make it personable.”
In addition to the app, Jared started videotaping interviews with the chefs, and Virgin America is now running these pieces as part of its in-flight entertainment. Chefs Feed will soon offer recommendations for Seattle, Philadelphia, Boston, and Washington, D.C., as well, meaning this company is expanding even quicker than the waistlines of its users.
For information, go to chefsfeed.com.
We flipped through the Chefs Feed app for a few tasty suggestions from celebrity chefs.
Daniel Patterson Coi
Pork chop at Nopa.
Thomas Keller Bouchon
Omakase menu at Matsuhisa.
Grant Achatz Alinea
Roasted marrow bones with risotto at Owen and Engine.
Eric Ripert Le Bernardin
Million dollar chicken at the Standard Grill.