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Retail Lane

Explore East Prospect Avenue, Danville’s superchic shopping block.


Photography by Samantha Schneider

When news broke that Elisa Wen was back with a new boutique, we couldn’t wait to check it out. To our delight, the store is on East Prospect Avenue in Danville. This small street is a shopper’s dream. Here’s our guide on where to go and what to buy.



Dress for the Occasion: Elisa Wen

From basket-weave backs to pops of neon and splashes of leather, Elisa Wen has any kind of dress a fashionista could hope for. Here, you can find well-known brands like Milly, and Robbi and Nikki, which offer contemporary, cutting-edge looks with feminine flair.

Bonus: The French country–style furniture is also available for purchase.
134 E. Prospect Ave., (925) 263-9750, elisawen.com.


The Basics: Christina’s Fine Clothing

Sometimes, the simplest things are the hardest to find. Need a red bandeau? Check. How about a cami that’s extra long or has lace detail, or is a specific shade of blue? Christina’s has that, too.

Bonus: For about 15 bucks a pop, you can stock up on style staples.
145 E. Prospect Ave., (925) 362-8682, christinasfineclothing.com.



Men’s Jeans: Edge

With clothing options for men and women, there’s no reason your date can’t tag along. Find men’s jeans for any style, or scope out the array of shaving products, plus the coolest women’s casual pieces.

Bonus: All profits go to five different local and international charities, including Danville-based Teen Esteem.
145 E. Prospect Ave., (925) 831-8500, shop-edge.com.




Foot Candy Aficionados: Flaunt

In addition to finding a plethora of tops and dresses, we stumbled upon Yosi Samra shoes. These folding flats are fashionable and can easily be slipped into a purse. Go from day to night with ease, or from heels to comfort in seconds.

Bonus: A huge sale area for finding high-end items on the cheap.
145 E. Prospect Ave., (925) 831-9923, shopflaunt.com.




Visit Wonderland: Niquea D

Old-world charm meets upscale French flair at this enchanting boutique, which holds such offerings as perfumed soaps, candles, fancy candies, bags, and jewelry. A chandelier fit for a queen meets the hand-painted royal blue walls.

Bonus: Enjoy free sparkling water with flavored syrups and macarons to feel extra pampered.
154 E. Prospect Ave., (925) 855-5538, niquead.com.


The Perfect Skirt: Ella J

Maxi skirt lovers rejoice! These feminine, tricky-to-find bottoms fit just right, plus they come in marvelous colors and patterns. Aztec prints are in for fall, and I just so happened to spot a skirt here that fits the bill.

Bonus: These skirts are a steal. A coral stunner for $36? Yes, please.
169 E. Prospect Ave., (925) 820-8367, ellajboutique.com.


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