Behind the Brand
Courtesy of Brandonology
When beauty product manufacturers need a new line, they call on Dale Brandon Kan. The Walnut Creek native and Northgate High alum attended the prestigious Art Center College of Design in Pasadena and worked his way into a senior vice president position at Revlon while still in his early 30s. In 2001, he launched the Manhattan-based marketing and design house Brandonology, which creates the concepts behind beauty, fashion, and luxury consumer products and takes them all the way to store shelves. Kan lives in New York and travels to Paris every other month, but he still comes to Diabloland to visit his family. We asked Kan to give us the back story on a few of his products.
Kiss Cologne (pictured) “[KISS band members] Paul Stanley and Gene Simmons are a brand in themselves, and they have a huge market. A key element of the KISS style is the makeup band members wear, so it was a no-brainer to include this look in the packaging.”
Tommy Bahama Perfume “To convey [Tommy Bahama’s] idea of the endless weekend, we put bubbles in the glass, like a Patrón tequila bottle, which is something this consumer would have in the bar on his would-be boat sailing to the Caribbean.”
Almay Kinetin Facial Products “These treatment products are available in mass consumer outlets like drugstores. Since the preparations are derived from organic materials, we accented our silver cases with a bright green leaf, symbolically communicating that these are vegetable-based compounds. Before, every other product in the mass category was packaged in pink, blue, or white.”