Sharon Koh, who has a background in fashion, started designing kids clothes as a hobby when her son was born. Today, it’s her full-time job, working on Iddy Biddy out of her home in Orinda, along with cousin and business partner Grace Koh.
Aesthetic: Modern and slightly edgy knitwear that can be worn casually or dressed up.
Iconic piece: Drop-crotch pants are the best-seller.
Fun fact: The brand was a finalist in the 2015 Martha Stewart American Made awards. "We didn’t win, but it was great exposure," says Sharon. "And what an honor to be recognized by Martha Stewart." iddybiddybabyknits.com.
Husband and wife Paul and Chris Lun were planning on opening a restaurant when Paul’s brother suggested they try selling the Lun family’s Hong Kong clothing line in America. Now, 38 years later, the Concord-based brand is in more than a thousand children’s stores across the United States and in 23 other countries.
Aesthetic: Comfortable, attractive, unique, and age appropriate. "We’ve always believed in dressing kids like kids," says Chris.
Iconic piece: New designs are released twice a year, but count on duck-adorned outfits in spring and cute coordinating sibling sets year-round.
Fun fact: Everything is washable and dryable, including faux fur coats and faux leather aviator jackets. letop-usa.com.
Livie and Luca
Amie Garcia and Mitzi Rivas met in prenatal yoga class while expecting their first kids (Livie and Luca, respectively). In 2004, they launched their Emeryville-based company, creating lightweight and flexible shoes for kids. Today, the shoes are sold in more than 500 boutiques worldwide.
Aesthetic: Whimsical and adorable, with bold colors and classic and vintage-inspired designs.
Iconic piece: The Pio Pio, a modern take on the animal shoe, with a glittery bird embroidered on the toes of leather Mary Janes.
Fun fact: For the past three years, employees have built or revamped playgrounds in Richmond. Says Garcia, "Our company is about spreading joy—through our products and beyond." livieandluca.com.